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Brand Identity & Website For Courtney

Brand Identity & Website For Courtney

DIY to Pro: A Copywriter’s Journey

DIY to Pro: A Copywriter’s Journey

DIY to Pro: A Copywriter’s Journey

Towards an Elevated & Timeless Brand Design

Towards an Elevated & Timeless Brand Design

Big Picture Copywriting’s Founder, Courtney, is an Artist of Words and a Scientist of Data

Big Picture Copywriting’s Founder, Courtney, is an Artist of Words and a Scientist of Data

headshot of client
headshot of client
headshot of client

Courtney is a copywriter and brand strategist with a passion for helping purpose-driven businesses succeed. With over 10 years of experience in constructing and communicating brand narratives, Courtney has honed her craft in digital marketing for top publishing houses and tech companies alike. But when it came to her own brand design, she knew it was time for a makeover.

Courtney is a copywriter and brand strategist with a passion for helping purpose-driven businesses succeed. With over 10 years of experience in constructing and communicating brand narratives, Courtney has honed her craft in digital marketing for top publishing houses and tech companies alike. But when it came to her own brand design, she knew it was time for a makeover.

The Brand Jam

Expert copywriter Courtney sought a professional brand design to match her skillset, moving beyond DIY to authentically showcase her unique value.

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“Vero's approach and the brand designs she creates fall in line with my preferences: super clean, refined, clever use of personality, and timeless.”

big picture copywriting logo
big picture copywriting logo
brand strategy proposal design
brand strategy proposal design

The Brand Plan

Crafting a unified brand for Courtney meant blending her dual audience: creative pros seeking branding services and DIYers learning strategy. We developed an authentic identity mirroring her publishing and ballet background, strategic web design for seamless UX, and cohesive branding across all platforms.

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“Vero's execution is flawless. I'm amazed by her ability to not only draw out what's really special about my brand but also how to use brand design to connect with my audience. She's truly magical and her process was easy breezy!”

visual system for copywriter
visual system for copywriter
pinterest pins design for copywriter
pinterest pins design for copywriter
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headshot of client

The Results

A stunning visual and verbal masterpiece that captures the heart and soul of her business.

Here are some big wins since the new brand reveal:

74.7%

⬆️ Increase in user engagement

79.8%

⬆️ Increase in clicks

2600%

⬆️ Increase in PDF downloads

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“She make me look (and feel!) like a million bucks! That watercolor treatment on the Brand Strategy Blueprint is swoon-worthy! I can't wait to use it!”

big picture copywriting logo
brand strategy proposal design
visual system for copywriter
pinterest pins design for copywriter
headshot of client

Want a cohesive, consistent and professional brand?

Want a cohesive, consistent and professional brand?

You’ve landed on this page for a reason and I’m excited to chat with you. Let’s create a brand identity that’s iconic and authentic, one that lights up eyes and warms hearts over and over again!

You’ve landed on this page for a reason and I’m excited to chat with you. Let’s create a brand identity that’s iconic and authentic, one that lights up eyes and warms hearts over and over again!

Work with Verô

headshot of client
headshot of client
headshot of client

NEXT UP, MEET–

NEXT UP, MEET–

Michelle

Michelle

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,

business coach

business coach

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