The Brand Jam
Michelle sought to revitalize her brand identity to reflect a more polished and professional look— one that gave her a sense of pride to share with family, friends, colleagues, and future clients.
“I was in DIY land, trying to "update" my brand. I was using Canva for generic logos and while I knew about color psychology, I couldn't figure out my shade or palette. I also never collaborated with a brand strategist for my attributes or audience avatar…she is just the kindest and lays everything out so simply and effectively, and is so available and responsive.”
The Brand Plan
We focused on developing a brand identity that walks the line between fun and vibrant while also maintaining the trust and knowledge Hello Business offers. We leaned into the authentic essence of Michelle’s community to emphasize the ease and warmth through this new language of her brand.
“It was all just DONE for me - with such obvious care, talent, and depth! I'm not only taking away my brand suite, but a guide I'll be reading at the start of each work day to center, focus and inspire me!”
The Results
Michelle’s rebrand was nothing short of a success. With a careful and collaborative approach, we delivered a brand identity that was playful and light while highlighting the sophistication of what Michelle brings to the table in her work. We were able to develop a brand design that represents and appeals to the ideal clients and community of Hello Business, overcoming the challenge of brand confusion and lack of direction. After experiencing this incredible visual identity rejuvenation, Michelle updated her website and even opened a shop that now truly reflects the heart of her business.
“She took everything I laid out in the initial questionnaire and VOILA, not only did she whip up *the perfect brand*, but the strategy around it too! This isn't just fonts + colors + a logo (although that's valuable in and of itself), but it's a detailed brand strategy, it's resonant messaging, it's a thorough ideal client avatar, and key brand words. She even delivers color accessibility! It was BEYOND beyond.”
