The Brand Jam
Brooke faced the challenge of creating a brand that resonated with her multifaceted mission: to empower stay-at-home moms to transform their dreams and passions into successful startups. She sought a brand identity that mirrored her dedication to family and career, coupled with the struggle to maintain cohesiveness and impact online.
"I am the kind of person who always thinks she can do it herself. I toyed with the idea of doing my website but wow. I am SO glad that I didn't. The immediate outcome was the realization that you are a TRUE professional with an eye for design and branding. I could not have come close to creating what you created for me."
The Brand Plan
Our strategy was to encapsulate Brooke's unique blend of motherhood, entrepreneurship, and empowerment in her brand identity and website design. We focused on creating a cohesive and authentic brand that echoed her message of dynamic living and entrepreneurial success for high-achieving women.
"But the MOST useful thing is the brand cohesiveness and brand image. You nailed that with your creative genius and with your feedback you showed me how important it is to STICK TO THE BRAND. Embody the brand. What you created is now ME. Not anyone else."
The Results
The transformation of Brooke’s brand has been nothing short of remarkable. We delivered a brand identity and website that not only reflects her commitment to empowering women but also serves as a powerful platform for her message. Her brand, now vibrant and cohesive, perfectly encapsulates her journey and expertise, setting a new standard for what women can achieve when they embrace their passions and potential.
"You stayed on a timeline and created something so authentically me. I loved that you worked alongside Courtney [the copywriter]. You really heard my vision and stepped into my shoes now (and also with an eye towards the future) captured everything I wanted and created something even bigger and better."
