Let’s begin with clarity—understanding the emotions you want your brand to evoke and who your audience truly is. This foundational step is key to creating a meaningful brand.

Step 2: Clean up your color palette

With a clear vision of your brand's emotional goals and audience insights, it's time to refresh your color palette. Colors do more than decorate; they communicate (quicker than words!).

According to this article on Verywell Mind about color psychology, Rachel Goldman PhD. noted "It's amazing how colors can truly impact our mood and influence our behavior".

Aligning your palette with your brand's emotional objectives can profoundly influence how your audience perceives you. This is where the magic of color psychology can elevate your brand.

If you're navigating with limited resources or time, focusing on your color palette is both strategic and impactful. It's a subtle yet powerful way to make your brand's overall aesthetic and emotional appeal way better.

(P.S. Check out my free training Get Your Brand Together, where I show you how to start your brand today.)

Your turn!

Improving your brand image can simply start here. Key steps like honing in on your brand's emotional essence and optimizing your color palette can make your brand's look and feel so much better.

If you're looking for support or other resources on brand design, the Freebies page is a treasure trove of tips and tools. And, of course, I'm always here to support you too!

Here's to not just making your brand look better, but making sure it feels more authentic and connected to your audience.

Happy branding!