Including your old logo in your new logo announcement on social media can be a powerful tool to engage your audience on what’s to come. It serves as a direct comparison that highlights just how much your brand has evolved. Here are a few reasons to go this route:

1. The visual impact:

Including your old logo in your new logo announcement on social media can create a compelling visual impact. Showing a side-by-side comparison of the old and new logos allows your audience to see the evolution of your brand at a glance. This contrast not only highlights the improvements and updates but also visually communicates the growth your brand has gone through.

Here’s what you can do: a before and after IG Story!

Your old logo tells a story of where you have been, and the new logo signifies where you are going. Together, they narrate the journey of your brand’s evolution, making your story richer and more relatable. A side-by-side comparison of the old and new logos can visually communicate the changes your brand has undergone. This contrast can make the improvements more apparent and impactful. Make it a highlight so that other new followers can refer to as they come along. Don’t be afraid to include some copy along with the visuals - explain your new mission, vision and intention.

2. The engagement:

Inviting your audience to comment and share their thoughts can increase your engagement online. It provides a platform for followers to express what the old logo meant to them and how they feel about the new design.

In fact, 91% of consumers are more likely to make a repeat purchase after a positive experience, highlighting the importance of engaging your audience positively during such transitions.

Explaining why you chose to rebrand in the first place and what the new logo represents can educate your potential clients about your brand values and vision, deepening their connection to your business.

Why focus just on the new logo, not the old one?

Sometimes, focusing just on the new logo without referencing the old one can be just as powerful. This approach can give your brand a fresh start, presenting only the new logo and avoiding any attachments to the old design. By doing so, the new logo stands on its own, offering unbiased impressions to your audience.

For brands making drastic changes, this method can help in creating a clean slate, giving distance to the new branding from any negative connotations or preconceived notions associated with the previous identity. This can be particularly beneficial in establishing a clear, forward-looking direction for your brand.

Here’s what you can do: make it simple and clear!

By showcasing only the new logo on its own, you simplify the message, allowing customers to focus specifically on the future direction of the brand. This approach helps to streamline communication, as there is no need to explain the transition from the old logo to the new one. This can emphasize the benefits and reasons behind the new design.

An example: Airbnb

When Airbnb rebranded in 2014, they introduced their new "Bélo" logo without prominently referencing the old one. This strategy allowed them to highlight their new identity and focus on their vision for the future, without the baggage of past designs. This approach can be particularly effective in ensuring that your audience fully embraces and understands the new direction your brand is taking. This approach was particularly effective in ensuring that the audience fully embraced and understood the new direction Airbnb was taking, focusing on a sense of belonging and community.

Do It the Right Way: The Importance of Logo Recognition

In today’s very noisy, busy online world, having a recognizable logo is super important for driving consumer behavior. A study found that 50% of consumers are more likely to buy from a company whose logo they easily recognize. This statistic shows the importance of designing a logo that not only stands out but also sticks in the minds of your audience.

So, before you reveal the new logo online, make sure it’s something you’ll be sticking with for a while so that you can build brand recognition with your audience for the long-term.

(Still tweaking your logo, right at the last minute? Head this way to Get Your Brand Together.)

Now it’s your turn!

Choosing whether to include your old logo in your new logo announcement on social media depends mostly on your specific goals and what you hope to achieve with the rebrand. If your aim is to emphasize growth and transition, a before-and-after comparison can be great. If you aim to make a clean break or introduce a different vision, then focusing on just the new logo may serve you better.

Are you planning a rebrand? Think about what you want your new logo to communicate and how best to introduce it to your audience. Whether you opt for a direct comparison or a fresh introduction, make sure your approach aligns with your overall brand strategy! If you need help deciding or creating the perfect visual representation of your brand, check out Instagram Rebrand: The Ultimate Guide + IG Story Canva Templates or, you can work with a professional designer (me!) to rebrand your business, more info here.

I’m so excited for you and can’t wait to craft a logo that truly represents the essence of your brand!