Brand strategist and designer with over a decade of experience helping creatives, founders, and health-focused businesses turn who they are into how they show up.

Currently, I'm Brand Design Lead at Function Health, where I build scalable systems that keep our visual identity cohesive across marketing, product, and internal teams. Before that, I ran my own boutique studio for 6+ years, working with wellness founders to create brands that felt like them: clear, cohesive, and built to last.

After years of working one-on-one with clients, I turned my process into a set of tools anyone can use (no design degree required). Everything I share here is made to help you make smart brand decisions without overthinking it.

When I’m not designing systems or thinking in hex codes, I’m probably walking my dog Sophie, testing new recipes, or rearranging my closet (again).